Weekend Media Festival in Rovinj 02.10.2025.

Our digital teams from Serbia, Croatia and Macedonia, attended this year’s Weekend Media Festival: the largest regional annual gathering of the communications industry, new media, and emerging technologies.

A major theme of the festival was artificial intelligence - a tool transforming the way we work, from digital marketing and advertising to team leadership and organizational culture.

While it’s clear that AI brings enormous opportunities, the general impression is that the industry is still searching for a clear direction. Questions remain about how quickly these tools will be fully integrated into everyday business processes. Discussions revealed great enthusiasm, but also a degree of caution and uncertainty, especially regarding regulation, workforce impact, and creativity.

Events like this offer invaluable insight into future possibilities - yet the greatest potential, for Salveo, is right here in this photo. <3